The Indian tablet market has seen a rise in demand from consumer electronic sector including education and private enterprise. Tablet shipment in India has touched 3.44 million units for the year ending June 2014, as per a latest report from 6Wresearch.
Android continued to rule the Indian tablet market with more than 87% of market share which is followed by iOS at 12%. Giving insights about the vendors, the report said that Samsung topped the charts along with Micromax to lead the Android tablet market. Both the companies were responsible for 45% of the total tablet market. Microsoft continued to attract buyers due to its low end device portfolio.
In terms of screen size, 7 inch tablet registered more than 74% of the market share. Wide acceptance of phablets among the Indian consumers acts as a hurdle for the projected growth of India Tablet PC market, said the report. It stated that the delay in BIS (Bureau of Indian Standards) certifications have deferred the entry of foreign players halting the growth of India Tablet PC market.
The 6Wresearch report concluded saying that demand for tablets is increasing as Indian players especially across the IT sector are implementing BYOD (Bring-Your-Own-Device) policy. Further, government initiatives, multiple distribution points and emergence of new players are likely to drive growth of the local and international vendors in the India Tablet PC market.