Shazam is moving beyond music. The popular music recognition app has launched a new image recognition feature that allows users to scan images.
Dubbed as Visual Shazam the feature will let users scan products, print ads, images, QR codes to know more about them. The app is launching this feature with a few partners from various industries, including Levi’s, Guerlain, Hearst, Condé Nast, Time, Harper Collins and Disney. Users will be able to press the new camera icon within the app and using their phone’s camera scan special images that have a Shazam logo with a small blue camera next to it.
However, the feature does not work for all the images but only for those that have Shazam logo on them. In order to scan an image, users will have to hold the phone 4-7” from the whole interactive image and allows the camera to focus. They can also use flash at the time of scanning in case of dim light. The first-ever printed ad enabled for visual Shazam was for Hollywood movie ‘Tomorrowland’. The latest feature comes two months after is was first reported.
Shazam currently has 100 million monthly active users Shazaming 20 million songs or ads every day. The Shazam Visual feature will be available as in app update.