Vodafone offered double data on 1GB or 2GB 3G packs last month for a limited period. Now the company has brought back the offer for its customers pre-paid customers as VodafoneDoubles for a limited period. The company has launched the Double Data offer in Mumbai and Kerala circles, but it will roll out for pre-paid subscribers across all its circles in a phased manner.
Double Data is available for data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app. With 3 million data users in July 2015, out of a total subscriber base of 7.3 million, Vodafone has seen overall data usage in July growing at 99% percent (period July ‘14 to July’15), said the company. This limited period offer has already started this month and will be available till second week of October. The period might vary depending on the circle.
Regarding the Double Data offer, Ishmeet Singh, Business Head- Mumbai, Vodafone India, said:
We are the preferred telecom service provider of Mumbaikars. More than 57% of our subscribers today use mobile internet, primarily for surfing, email, social networking sites, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of gratifying our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet using Vodafone’s Faster Smarter, Better 3G service. A host of data packs to cater to various customer categories and usage patterns are being offered. In line with Vodafone’s signature style, we will also be going live with a creative campaign on Vodafone’s ‘Double Data’ initiative, beginning the first week of August.
Abhijit Kishore, Business Head – Kerala, Vodafone India, said:
More than 40% of our subscribers today use mobile internet, primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet. A host of data packs to cater to various customer categories and usage patterns, beginning from as low as Rs 29 for 240 MB, are being offered.