Axis bank today launched LIME, a lifestyle app that enables you to pay bills, transfer money and shop. It also has features like splitting bills, sharing wallet, creating a goal, tracking your spends and more. It lets you open a full-fledged savings account digitally, by completing the KYC process, using mobile.
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Features of LIME
- LIME Wallet: Payments made simpler via wallet. One can add money from credit/debit cards or net banking. Simple authentication via 4 digit mPIN.
- Shared Wallet: Share wallet with loved ones.
- Pool Money: Allows users to pool funds into a shared wallet for a particular purpose
- Compare & Shop: Compare products across online shopping portals and shop within the app.
- Travel& Entertainment: Book flights, bus tickets, movies and plan vacations without leaving the app.
- In-store payments: Do proximity payments at offline merchants through mobile & sound.
- Bill Pay and recharge: All utility payments eg. DTH, mobile recharge, gas can be made through the wallet with one-click payment.
- Transfer Money: Wallet to wallet payments, wallet to other bank account payments and even send money to social network.
- Split Bills: Easy way to track who’s spent how much and on what
- LIME Pay: Enables secure and easy payments on any app or m-site on phone.
- Digital savings account: Allows users to initiate and complete KYC process using Aadhaar from their mobile in few simple steps. The account number is instantly generated.
- Goals: Users can choose a goal to save towards (eg. car, home, vacation etc) with amount required, time to goal and seed fund/installment and then allocate funds towards this goal from their account.
- Piggy Bank: This feature rounds up change during wallet usage and invests directly into a high yield deposit.
- One View: Keeps track of users’ spending habits and provides insights to help them spend better.
- Receipt Box: Store and share bills and receipts. Users can take a picture of their bills and categorize their spends.
- Genius Insights: Tailored insights to help users save regularly. Helps inculcate a saving habit – all while helping users upgrade to the next level of expertise.
Download LIME – Android
Commenting on the launch, Shikha Sharma, Managing Director and CEO, Axis Bank said:
Customer preferences are changing rapidly and technology is transforming the way these preferences are being met. Our effort has been to constantly innovate through the use of smart technology to meet these evolving needs. LIME is the next big step in this journey.
Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank, added:
Given the boom in smartphone ownership across India, people are interacting with their banks digitally. LIME is an integrated mobile app that offers high customer engagement through new digital and financial behaviours. It offers a connected suite of services designed specifically to address the users’ shopping, payment and banking needs. LIME will change the way people manage their money and set financial goals.