LeEco (formerly known as Letv) and Flipkart today announced that they have received over 1 lakh registrations within less than 24 hours for Le 1s smartphone that was launched in India yesterday at a price tag of Rs. 10,999. Registrations for the sale began at 6PM on Flipkart yesterday, January 20th and the first flash sale begins at 12 noon on February 2, 2016.
“Customers registering by January 21 midnight will get a Flipkart Electronic Gift Voucher (EGV) of Rs. 500 during their purchase of the Le 1S. Additionally, customers can also avail 10% off on purchases made through Axis bank credit and debit cards,” said the company.
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Commenting about the consumer response to Le1s, Atul Jain, India COO, Smart Electronic Business LeEco India, said:
We view the Le 1s as a great opportunity for customers to purchase an outstanding phone. LeEco has a history of breaking records of selling a million superphones within a very brief period of their launch. We are delighted to see a similar response in the Indian market as well. Le 1s is a unique phone that offers the best in class features at an unbelievable price.
Ankit Nagori, Chief Business Officer – Flipkart said:
We have received an overwhelming response for Le1S since its launch yesterday. With over 1 lakh registrations so far, this is a blockbuster beginning for LeEco’s debut in India. This launch had definitely created a lot of buzz among the smartphone enthusiasts and there’s no doubt that this feature-rich and affordable smartphone from the stable of LeEco will be a big hit.