Micromax has launched Canvas Mega 2, successor of last year’s Canvas Mega smartphone. It has a 6-inch qHD screen, is powered by a 1.3GHz quad-core processor and runs on Android 5.0 (Lollipop). It has a 8-megapixel rear camera with LED flash and a 5-megapixel front-facing camera. It has dual SIM support and 4G connectivity.
Micromax Canvas Mega 2 specifications
- 6-inch (960 x 540 pixels) qHD IPS display
- 1.3 GHz Quad-Core processor
- 1GB RAM, 8GB internal memory, expandable memory with microSD
- Android 5.0 (Lollipop)
- 8MP auto focus camera with LED flash
- 5MP front-facing camera
- Dual SIM
- 3.5mm audio jack, FM Radio
- 4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 3000mAh battery
The Micromax Canvas Mega 2 comes in black color and is priced at Rs. 7,999. Wonder why Micromax is launching a phone that still runs on Android 5.0 and with very low PPI at this price.
Commenting on the launch Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said:
With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.
With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.