In a bid to position itself differently from the extremely competitive e-commerce market, Snapdeal has overhauled its brand identity and unveiled new logo.
Along with a new logo, the company has also introduced a new tagline that says Unbox Zindagi. Snapdeal’s logo will now be in vermello which is a shade of red, instead of the existing blue and red combination. The new brand identity and logo has been developed by Prasoon Joshi’s McCann Ericsson, Famous Innovations, and Design Studio. Snapdeal claims that users can now experience the new identity across brand communication, browsing, discovery, right up to delivery.
The new brand design is built around the distinct red box and the possibilities that each unboxing brings while the new logo, with two arrows forming a box, conveys company’s journey as partners and enablers, indicating progress, onwards and upwards, added Snapdeal in a blog post.
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Snapdeal Co-Founder and Chief Executive Officer Kunal Bahl said,
With this new positioning, Snapdeal is focussing on the next phase of growth, engaging with the next 100 million online shoppers.
Rohit Bansal, Co-founder Snapdeal said,
Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions, reflects the box – a representation of untold potential and possibilities.
Snapdeal is facing a tough competition from top e-commerce majors like Flipkart and Amazon.in.