Nike has launched a mobile application called Nike Goal. The application targets Italians who love soccer as well as Nike as a brand.
The iPhone application is an extension of the company’s Nikefootball.com site.
“The purpose of the application is to provide a free service to Italian football [soccer] fans who want to stay connected to the game and the teams and players they support,” said Martina Zavagno, digital marketing and ecommerce manager at Nike Italy. “For us at Nike, connecting with our consumers by providing them great, innovative products and services is a must,” Ms. Zavagno said. “Nike Goal has been launched with this in mind. Nike’s consumers expect us always to be ahead of the game,” she said. “Nike Goal is our kickoff of the game on the iPhone platform. The application right now provides just basic services, but we see it as a starting point. We have a lot of ideas in mind, but we want to grow gradually, adding features and services our consumers want to see on the application.”
Available in Italian and English, the application will soon cover the European Football Championships in the early part of this year.
Features
• Automatic updated scores of Italian Serie A
• If a Nike player scores, a special feature appears: Consumers see the photo of that player and the boot he wears, along with a video testimonial of that piece of footwear
• A ranking of the Nike boots which scored the most goals will be featured
• Latest information about Nike players, boots, campaigns and initiatives related to soccer also included
The application is available on the iTunes Apps Store and soon on the sites athttp://www.nike.com andhttp://www.nikefootball.com.
Apple only recently launched the iPhone in Italy, a soccer-mad country. For Nike, the timing could not be more perfect for its mobile debut in Italy.
The Future
“We are currently looking at adding more European Championships, more stats on the Italian Serie A matches and possibly some location-based services to take full advantage of the iPhone uniqueness,” she said.
Via: Mobilemarketer