Micromax today announced that it is investing consumer technology and AI-based start-up ‘One Labs’ with an aim to bring users closer to smarter app user experiences. ‘InOne’ is a platform with access to apps across multiple platforms including food, shopping, travel, cabs, news, recharge, games and more from within a single app.
One Labs also has an AI-enabled voice/chatbot solution called One Assistant that provides virtual assistance to users. The company said that ‘inOne’ will be pre-loaded in its devices and will further enhance the features available to users on its ‘Around You’ platform.
The inOne platform currently hosts around 50+ apps, and some of the apps accessible on the inOne platform include Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal, Housejoy, Nearbuy, Urban Clap, ixigo, and BookMyShow. This will also bring features like price comparison across categories including offline and online stores like Amazon, Flipkart, Snapdeal, Paytm. The company says the In One will help users save space, background activity, performance, and battery life as well.
One Labs says that the company will use the funding for further development and bring around 200+ apps on the platform within the next 12 months by opening inOne to third-party developers and making it an instant app platform.
Vikas Jain, Co-Founder, Micromax Informatics said:
At Micromax our emphasis is to drive innovations through software and services that would add a layer to the device eco-system. A large chunk of our efforts are now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle. Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further
Rahul Gupta, the CEO, and Co-founder, One Labs said,
We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we forsee that in a few years all in one apps like inOne will replace the need to download separate apps for different use cases.”