Microsoft introduces Google Lens like AI-powered Visual Search for Bing


Microsoft Visual Search

Microsoft today has unveiled a new Visual Search tool that is built upon the visual technology already available in Bing. This feature lets you search the web using your camera. Much like Google Lens, you can learn more about the world through the photos you take.

Through this feature, you can simply take a photo using one of the apps, or upload a picture from your camera roll. Bing will identify the object in question and give you more information by providing additional links to explore. Additionally, you can even shop from your photos for fashion and home furnishings. Upload a pic into the app’s search box, and Bing will return visually-similar jackets, prices, and details for where to purchase.

These new Visual Search capabilities are available today in the US on the Bing app for iOS and Android, and for Microsoft Launcher (Android only). It will also be available for Microsoft Edge browser for Android, and the company said that it would be coming soon to Microsoft Edge for iOS and Bing.com.

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