The Indian wing of Japan’s Sharp Corporation today launched 4 new handsets for India and made it’s way into the hugely competitive Indian Mobile market.Sharps says that it’s phones target the users who want trendy products but are price-conscious. The company aims to make high quality mobiles highly affordable to all and plans to target the youth crowd with it’s range of handsets. The 4 models launched today were Alice, Blink, Tango and Cyborg.
Mr. Takeshi Mori, General Manager, Sharp Corporation said, “A huge amount of research has gone into the making of these handsets. We had to strike a fine balance between what would work with the Indian consumers and how we can offer that extra edge that Sharp brings to its product offerings.”
These Sharp phones have features such as G-Sensor, LED illumination, Bluetooth, FM radio, Dual SIM facility, easy camera shot etc and come in interesting form factors such as the cycloid phone, 180 degrees rotating displays and the usual clamshell
Mr. Sunil K. Sinha, Managing Director, Sharp Business Systems (India) Limited said, “Sharp’s new handsets are in sync with the company’s history of innovation and commitment towards bringing quality products to life. The Sharp handsets symbolize our pioneering technological advancement and continued focus on R&D, and these would prove to be revolutionary in enhancing the mobile user experience, especially with the advent of 3G Network Services in India. We bring the same degree of quality commitment to the mobile business and assure our consumers of cutting-edge technology that will delight them in all ways including the form factor and one-of-a-kind service response.”
Mr. Kishlay Ray, General Manager – Marketing, Sharp Business Systems (India) Limited said that Sharp already enjoyed a high brand recall in India when it comes to business solutions. But this is the first time the company is tapping the a consumer segment. The Sharp handsets have been modeled keeping in mind the youth between the age group of 16 – 30 years in urban and semi-urban cities, who are stylish, on the move, confident, vivacious and above all want value for money. “Over the next six months we will be coming up with various offers and ideas to keep the brand name top-of-mind in the consumers’ minds.” he said
The company has not revealed the price of the phones although it is claiming to be price-conscious . The handsets are expected to hit the market later this year. Looks like another player trying to cash in on the 3G roll out in the country. We would love to have one of those cyborgs please !