YouTube advertising is one of the many popular ways used by brands to advertise their products online and since more people are online now, using the right avenue for advertising has become crucial. To help them, YouTube has introduced a number of solutions that can make video ads more shoppable, use automation to drive conversions, and better help advertisers understand attribution.
YouTube is experimenting a new solution for advertisers – a new shoppable area that complementing the brand’s ad with browsable product imagery. Once the advertisers sync their Google Merchant Center feed to their video ads, driving traffic towards product pages that matter.
The next tool that YouTube is introducing is called Video action campaigns. It can automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, getting more conversions across YouTube. It will also include any future inventory that becomes available.
The third tool that YouTube is adding is the ability to create lead forms to a brand’s Video campaigns. These can help advertisers capture qualified leads while reducing costs, all while not interrupting the viewing experience.
And finally, Google will now include YouTube in the Google Ads attribution reports. This can help advertisers identify key areas with maximum impact across YouTube, search and shopping campaigns and allocate marketing budget accordingly.