Qualcomm Technologies and Mercedes-AMG PETRONAS F1 Team have formed a strategic collaboration that will make use of the power of Snapdragon technology.
The partnership will offer unique experiences for fans, both online and offline. Last year, Qualcomm teamed up with Ferrari to accelerate its digital transformation of Ferrari.
Qualcomm and Mercedes-AMG PETRONAS F1Team
The team is committed to exploring ways to accelerate their digital transformation and establish a cutting-edge smart space at their UK campus, utilizing not only Snapdragon but also other innovative technologies from Qualcomm.
This just in: We’re now a multi-year Team Partner of @MercedesAMGF1. ⚡️ We’re looking forward to seeing @LewisHamilton, @GeorgeRussell63, and the whole Mercedes team take to the track this year. #MercedesAMGF1 pic.twitter.com/dIWn9odJqi
— Snapdragon (@Snapdragon) February 15, 2023
As a consumer product brand of Qualcomm Technologies, Snapdragon is renowned for powering immersive experiences across a range of high-end devices, including smartphones, gaming systems, XR devices, PCs, and wearables.
Notably, the Snapdragon logo has been prominently featured on the Mercedes-AMG F1 W14 E PERFORMANCE car that was just unveiled at the Silverstone circuit in the UK. In addition, Snapdragon branding will be displayed on the drivers’ racing suits, the clothing of senior personnel, and even within the garage and trackside team environments.
Speaking on the partnership, Don McGuire, SVP and CMO of Qualcomm Technologies, Inc., said,
Snapdragon delivers premium experiences, and our partners are best in class. The Mercedes-AMG PETRONAS Formula One Team is the leading tech-forward team in F1, making it the ideal partner of choice for the Snapdragon brand. Together, we are committed to reimagining the fan experience by bringing Snapdragon to fans around the world.
Commenting on the announcement, Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, said,
Innovation is core to our business. It is just as important in connecting with our fans, and building the workplace of the future, as it is in the design and creation of our race cars. With the Snapdragon brand, we have the perfect partner to innovate and transform. We look forward to creating unique and bold solutions as we push ahead in these areas.
Speaking on the collaboration, Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, said,
We are pleased to announce our collaboration with Qualcomm Technologies, and welcome them into our expanding partner ecosystem. With several exciting projects planned, our shared passion for technology and innovation will bring noticeable benefits to our fans, our partners, and our team. It is great to welcome the Snapdragon brand and to see the logo on our newly launched 2023 car. We look forward to broadening our collaboration as we embark on our renewed partnership.