Mark Zuckerberg has introduced new features to the WhatsApp Business App, facilitating smoother communication between small businesses and a wider customer base.
The latest updates include the ability to generate Facebook and Instagram ads on WhatsApp without the requirement of a Facebook account. Additionally, new features have been implemented to establish more efficient connections with customers.
Create Ads on WhatsApp Business App without Facebook Account
WhatsApp Business app, owned by Meta, will soon introduce a convenient feature allowing small businesses to create, purchase, and publish Facebook or Instagram ads directly within the app. This means that businesses can generate ads without the need for a Facebook account.
With a simple email address and payment method, businesses can leverage these powerful ads that direct potential customers to initiate chats on WhatsApp. This update opens up new opportunities for WhatsApp-only small businesses seeking a streamlined approach to advertising.
Streamlined Customer Engagement for Small Businesses
To facilitate efficient communication with customers, WhatsApp Business app is testing a new feature that enables small businesses to send personalized messages at scale. These messages can include appointment reminders, birthday greetings, or updates on special offers.
Instead of manually sending the same message to multiple customers, this feature allows businesses to send personalized messages with the customer’s name and customized call-to-action buttons to specific customer lists.
Additionally, businesses can schedule the delivery of these messages and track their effectiveness.
The company plans to offer this advanced messaging feature for a fee in the WhatsApp Business app, with more details to be shared in the future.
Announcing the new features, Mark Zuckerberg, CEO of Meta, said:
With over 200 million users, the WhatsApp Business app is introducing new features that allow small businesses to create Facebook and Instagram ads without a Facebook account and reach customers more efficiently through paid messaging. We’re excited to see how these tools will help deepen customer relationships and grow local communities.