OKIE India is introducing its flagship Sport Smart TVs in South India, just in time for the upcoming sports season. This includes major events like the ICC World Cup 2023 and the Asia Cup 2023.
OKIE is making a significant move to reach more households in Tier 2 and Tier 3 cities in states like Telangana, Kerala, Karnataka, Andhra Pradesh, and Tamil Nadu.
The goal is to meet the growing demand for high-quality yet affordable electronics. These TVs aim to tap into the booming smart TV market in India, which is expected to grow at a rapid rate over the next five years.
OKIE’s Remarkable Success Amidst Challenges
Despite challenges posed by the COVID-19 pandemic, OKIE has achieved remarkable success, selling close to 1 lakh TV units across seven states during the 2022-2023 fiscal year.
OKIE’s Sport Series Smart TVs promise an immersive and cost-effective viewing experience for Indian consumers. With an extensive network of distributors, OKIE has expanded its presence significantly, reaching eight states and 2500 retailers.
OKIE’s Sport Series Smart TVs
These TVs offer advanced features, including FHD display, 4K Ultra HD resolution, in-built voice control, powerful sound output, and brightness levels, making them a fantastic choice for sports and entertainment lovers alike.
Quick specifications: OKIE’s Sport Series Smart TVs
- Screen Size: 32″ HD, 40″ FHD, and 43″ 4K UHD sizes | 280 NITS Brightness
- Built-in voice control ensures seamless navigation.
- 20-watt sound output and built-in soundbars
- Boom sound technology brings the action to life.
- Connectivity: Multiple options like HDMI, USB, and Bluetooth
- 18-month service warranty
Pricing and availability
OKIE’s Sport Series Smart TVs start at just Rs. 8,990 for the 32-inch model, Rs. 17,999 for the 40-inch model, and Rs. 19,999 for the 43-inch model.
These TVs are available for purchase from 2,500 retailers in 45 locations across India, starting today.
Speaking at the launch, Jitin Masand, Founder and Managing Director of OKIE, said,
In recent years, the exceptional performance of Indian athletes, including those from the south, has sparked a growing interest in watching various sports at home. With the emergence of domestic league tournaments for sports such as Kabaddi, Football, and IPL, as well as other international events for both men and women, non-cricketing events have also seen a surge in viewership.
As a result, there has been a dramatic increase in demand for high-quality entertainment systems, particularly in Tier 2 and 3 cities, which are traditionally price-sensitive markets. That’s why we’ve introduced the OKIE Sports Series Smart TVs in South India, which offer some of the best features available on Smart TVs at truly affordable prices.