URBAN Wave Three and URBAN Nova Bluetooth Calling Smartwatches launched


URBAN has unveiled two new smartwatches for the festive season: URBAN Wave Three and URBAN Nova, following the launch of URBAN Quest last month.

URBAN Wave Three

Wave Three boasts a sleek design in matte black and titanium grey. It includes three straps: metal, PU leather, and premium silicone to match your style.

The watch features a 1.91″ IPS touch screen. It’s not just a timekeeper but also a health companion, with heart rate and blood pressure monitoring.

You can connect it via Bluetooth for calls and personalize its appearance with different watch faces. It’s excellent for multitasking, weather checking, message responding, and tracking workouts.

Quick specifications: URBAN Wave Three
  • Design: Stylish in matte black and titanium grey with three strap options.
  • Display: 1.91″ display.
  • Health: Monitors heart rate and blood pressure.
  • Connectivity: Bluetooth (v5.1) calling up to 10 meters.
  • Customization: Interchangeable straps and watch faces.
  • Productivity: Split-screen for multitasking.
  • Fitness: Multiple sports modes for tracking workouts.
URBAN Nova

Nova has a stylish metal casing and comes in various colors. It offers 9 designer strap options for personalization. With its 1.86″ display, it monitors heart rate, blood pressure, and daily steps. You can make and receive calls through Bluetooth.

Nova is customizable with multiple watch faces and features like a rotating crown and AI Voice Assistant for easy navigation and organization. It also supports various fitness modes to help you stay active and monitor your progress.

Quick specifications: URBAN Nova
  • Design: Sleek metal casing, vibrant color options.
  • Display: 1.86″ display.
  • Health: Monitors heart rate, blood pressure, daily steps.
  • Connectivity: Bluetooth calling.
  • Customization: Multiple watch faces, 9 strap colors.
  • Productivity: Rotating crown, AI Voice Assistant, fitness modes.
Pricing and availability

URBAN Wave Three is priced at Rs. 2499 with premium gift pack. It’s available in two color combinations:

  • Matt Black with Black Metal, Grey Silicone, and Brown PU Leather straps
  • Titanium Silver with Titanium Metal, Blue Silicone, and Black PU Leather straps

URBAN Nova is priced at Rs. 1799 and is available in a variety of colors, including Fiery Orange, Steel Grey, Twilight Purple, Forest Green, Indigo Blue, Cobalt Blue, Sunshine Yellow, Starlight Beige, and Jet Black.

You can purchase these smartwatches on the company’s official website, popular e-commerce platforms, and in retail stores, starting today.

Commenting on the launch, Aashish Kumbhat, Co-Founder of URBAN, said,

As we celebrate this festive season, our commitment to fostering a healthier and more active lifestyle remains unwavering. Our latest offerings, the URBAN Wave Three and URBAN Nova, are designed to be the perfect gifts that empower your loved ones to achieve more.

These smartwatches are the epitome of fashion, lifestyle, and technology combined. We are confident that they will provide an exceptional user experience as they light up your world with innovation, style, and unparalleled convenience.