boAt has announced a a strategic partnership with Ceva to deliver technology innovation across boAt’s next generation of wearables and hearables. Ceva is a US-based leading licensor of silicon and software IP that enables Smart Edge devices to connect, sense, and infer data more reliably and efficiently.
boAt Labs, the company’s in-house R&D team, will leverage Ceva’s connectivity, sensing, and inferencing technologies. Through this collaboration, Ceva and boAt will partner to select Bluetooth audio chipsets from Ceva licensees for boAt product lines and optimize Ceva value-add software packages for these products, including TWS earbuds, neckbands, headphones, smart speakers, and smartwatches.
boAt has also announced the first product that would launch under this partnership, the Nirvana Eutopia Spatial Audio headphones. The company’s first spatial audio headphones would feature Ceva’s Bluetooth, Audio AI DSP, and its RealSpace spatial audio software solution with precise head tracking.
RealSpace is a fully-embedded Spatial Audio solution from Ceva that combines precise 3D rendering and accurate, low-latency head tracking. It also provides an option to render content directly on TWS earbuds, headphones, or XR headsets for the lowest latency.
By utilizing this tech, the boAt Nirvana Eutopia is poised to offer dynamic head-tracking capabilities that further enhance the spatial audio experience when it launches in Q1 of 2024.
Regarding the partnership, Sameer Mehta, Co-founder, and CEO, Imagine Marketing Limited, boAt parent company, said,
boAt continues to raise the bar for high-quality audio products with premium features and attainable pricing, for our ever-expanding community of boAtheads. We’re constantly seeking the foremost technologies and innovations for our product roadmap and Ceva is a tremendous partner in this regard. Their broad portfolio of software, including audio, voice, and motion sensing technologies opens many opportunities to bring new features and capabilities to boAt products. We’re excited to build more innovative products for global markets through our close collaboration.
Chad Lucien, Vice President and General Manager of the Sensors and Audio Business Unit at Ceva, stated:
boAt has developed deep industry expertise in both audio quality and designing iconic consumer wearables, enabling the company to become the #1 audio and wearable brand in India today, and the #2 worldwide by shipment volume*. With Ceva’s extensive experience working with world-leading consumer technology companies and powering billions of wearables and hearables to date, this partnership of two industry leaders simply makes sense. Together, we can conceive innovative products and use cases that leverage the best of our two companies and deliver an incredible audio and voice experiences across hearables, speakers, wearables and more.