Truke today launched its first Open-ear Wireless Stereo (OWS) earbuds, Buds Freedom, in India. These earbuds combine comfort, advanced audio technology, and sleek design.
The Buds Freedom OWS features a patented open-ear design that rests on top of the ears, ensuring comfort without blocking the ear canal. This design uses flexible memory titanium wire and skin-friendly ear hooks for a secure fit during activities like running, cycling, and workouts.
The earbuds are equipped with a 16mm beryllium speaker driver, providing rich bass, clear highs, and immersive sound. The beryllium material enhances performance with its stiffness and lightweight properties.
Truke’s precise direction technology and anti-leak sound system deliver sound accurately and maintain privacy by reducing external sound leakage.
For clear calls, Buds Freedom includes quad mics with PureVoice ENC Technology and Wind Noise Reduction Technology, ensuring conversations are clear even in noisy environments.
The earbuds have a 500mAh battery for extended use and feature RapidPower Charging Technology, offering 6 hours of playtime with just 15 minutes of charging.
They are water and sweat resistant and include 1Step instant pairing technology with Bluetooth 5.4. The earbuds support voice assistants like Siri and Google Assistant for hands-free control.
Quick specifications: Truke Buds Freedom (OWS) earbuds
- Open-ear design
- Skin-Friendly Earhooks
- 16nm Beryllium speaker drivers
- HiFi DSP, Precise Direction Technology
- Quad Mic PureVoice ENC and Wind Noise Reduction Technology
- Bluetooth v5.4; AAC /SBC codec
- Low Latency For Gaming
- Up to 60hrs total playback; RapidPower Charging
- Other features: 1Step instant pairing, voice assistant support
- IPX5 Sweat Water resistance
- 1 year warranty
Pricing and availability
Truke Buds Freedom are available at a launch price of Rs. 1,799 for pre-booking, with the regular price being Rs. 1,999 from July 1st on Amazon.in, Flipkart, and Truke.in.
They come in Sunset Black and Mint Green and include a 12-month warranty with 350+ service centers across India.
Commenting on the launch, Pankaj Upadhyay, Founder and CEO of Truke, said,
We are thrilled to announce the launch of Buds Freedom and our expansion into the OWS category. The OWS category is experiencing remarkable growth, with global projections showing a compound annual growth rate (CAGR) of over 25% in the coming years, and India is catching up with this global trend.
Over the past 5 years of operations, our mission has been to provide our customers with the latest technologies. The launch of Buds Freedom sets a new industry standard, packed with multiple first-in-the-segment technologies. We take immense pride in being one of the first brands to introduce advanced OWS technology under INR 2,000.
We are confident this will enable millions of users in India to experience OWS products without burning a hole in their pockets and further accelerate the growth of this category. In the coming months, we will strengthen our OWS product portfolio by launching multiple products in the category with more innovative technologies.