Nirvana by boAt has launched a new campaign, “Lost in Nirvana,” featuring Ranveer Singh, who is an investor in the company. The campaign highlights Nirvana’s commitment to delivering high-quality audio technology through partnerships with global brands.
The campaign showcases Nirvana’s product line-up, including Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro. The brand has collaborated with the artist TOOSID to create a unique artistic touch for the campaign.
The campaign also includes a digital film showcasing the ANC feature of the Nirvana Ion ANC. The film depicts Ranveer Singh walking through a chaotic, noisy street, yet completely “Lost in Nirvana,” as the superior ANC blocks out the surrounding noise, creating a transformative audio experience where it’s just him and his music, said the company.
Regarding the campaign, Aman Gupta, Co-Founder and CMO of boAt, said:
We are incredibly excited, and we’ve worked very hard to be able to make such products and claim what we are claiming, where a young Indian electronics brand is breaking stereotypes and taking global competition head on.
With Ranveer Singh leading the way, we’re showcasing the best in audio innovation through our premium Nirvana range, highlighting features like Dynamic Head Tracking and 360° Spatial Audio, which are firsts for any Indian brand. This campaign is all about creating a truly immersive experience that connects our consumers with their music on a deeper level.