OPPO India has launched its latest festive campaign, #VishwasKaDeep, celebrating Diwali with a heartwarming message, “Har Diwali Vishwas Ka Deep Jalati Hai.”
The campaign captures the spirit of unity through the diversity of Diwali traditions across India. It includes a touching film that showcases Diwali celebrations in Rajasthan, Himachal Pradesh, and Goa, as well as digital experiences to engage viewers.
The Film: A Journey Across India
The campaign’s film, available on OPPO India’s YouTube, Instagram, OTT platforms, and in cinemas, takes the audience on a journey through India’s unique Diwali traditions.
Rajasthan (Thar ki Diwali): The film opens in the deserts of Rajasthan, where a young man navigates a sandstorm to return home to Jodhpur. Guided by a Diwali lamp lit by his mother, the scene highlights the local Kathputli art form, symbolizing the warmth of family and tradition.
Himachal Pradesh (Budhi Diwali): The journey continues to the serene hills of Himachal Pradesh, focusing on the Budhi Diwali tradition, which is celebrated nearly a month after regular Diwali. This segment features midnight bonfires, the Nati folk dance, and traditional music, bringing to life the customs of these communities.
Goa (Narak Chaturdashi): The final stop is Goa, where Narak Chaturdashi is celebrated with effigies of Narkasur paraded and burned at dawn, signaling the start of the Diwali festivities with fireworks lighting up the sky.
Interactive Digital Experience
In addition to the film, OPPO India has launched an interactive microsite that allows users to explore Diwali traditions from various states including Delhi, Punjab, Maharashtra, West Bengal, Assam, and more. Users can also create personalized AI-driven Diwali postcards, adding a personal touch to the celebrations.
OPPO India has also spotlighted its latest smartphones—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—within the campaign. These devices are portrayed as reliable companions for capturing precious moments during Diwali, even in challenging conditions.
OPPO India Festive Sale Offers
In celebration of Diwali, OPPO India is offering exciting festive deals under its “Pay 0, Worry 0, Win Rs. 10 Lakh” promotion. Available across OPPO India retail stores, the OPPO e-store, Flipkart, and Amazon until 5th November 2024, the sale includes the following benefits:
- No-cost EMIs: Flexible payment plans of up to 12 months with no-cost EMIs are available on OPPO smartphones.
- Zero down payment: Customers can opt for zero down payment schemes on 11- and 12-month tenures.
- Zero processing fee: Offers available from financial partners such as Bajaj Finance, IDFC First Bank, HDB Finance, TVS Finance, and Kotak Bank.
- 10% cashback: Instant cashback on both EMI and non-EMI transactions with select bank cards from HDFC Bank, ICICI Bank, SBI, Bank of Baroda, IDFC First Bank, and others.
- Special EMI offers: For example, fixed EMI schemes starting at Rs. 1,999 on the Reno12 series and F27 Pro+ 5G with TVS Credit, and 1 EMI cashback on the Reno12 series with IDFC First Bank.
Exclusive Raffle and Prizes
Customers purchasing OPPO smartphones before 7th November 2024 are eligible for the ‘My OPPO Exclusive Raffle,’ where they can win Rs. 10 Lakh, OPPO Find N3 Flip foldable smartphones, OPPO Enco Buds2 TWS, OPPO Pads, screen protection plans, OPPO Care+ subscriptions, reward points, and other cash prizes.
Speaking about the launch, Karan Dua, Head of Brand Marketing, OPPO India, said,
With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, highlighting how the light of trust and hope unites families, friends, and communities. We have also introduced an interactive microsite where smartphone users can explore Diwali traditions from various regions and create their AI-driven festive postcards. The sentiment of trust and resilience resonates with OPPO India’s commitment to delivering premium user experiences through durable and reliable smartphones.