At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated portfolio includes redesigned devices with enhanced performance, extended battery life, advanced silicon innovations, and AI accelerators.
Simplified Brand for Easier Choices
Dell also unified its brand across PCs, displays, accessories, and services to offer a more streamlined and consistent customer experience, acknowledging that purchasing a PC can be overwhelming due to factors such as brand, performance, and storage.
A survey cited by Dell revealed that 74% of consumers abandon tech purchases because of this complexity. To address this, Dell introduced a unified branding system with three main categories:
- Dell: For everyday use, including play, school, and work.
- Dell Pro: Designed for professional-grade productivity.
- Dell Pro Max: Built for maximum performance.
This approach ensures consistency across their entire portfolio, from PCs and displays to accessories and services, the company stated.
AI PCs for Enhanced Productivity
Dell’s new AI-powered PCs feature built-in NPU technology, optimized for specific workloads. The company has expanded its processor lineup, introducing Intel Core Ultra (Series 2) chips alongside AMD Ryzen processors and continuing collaborations with Qualcomm Technologies. This expanded hardware offering enhances Dell’s Copilot+ PC experience, optimizing AI performance.
With these new devices, users can:
- Increase battery life: Enjoy multi-day battery life for uninterrupted productivity.
- Benefit from durability: The Dell Pro lineup is engineered for durability, withstanding three times more hinge cycles, drops, and bumps than competitor models. New thermal technology improves airflow by 20%, ensuring quiet operation.
- Handle intensive tasks: The Dell Pro Max workstations are designed to handle demanding applications, such as running AI models and heavy computational tasks, with improved thermal designs for better performance.
- Simplify IT management: Dell’s advanced device management tools allow IT teams to manage fleets of devices remotely, reducing operational costs and setup time.
- Promote sustainability: The new devices feature modular designs and increased use of recycled and renewable materials. Dell Pro and select Dell Pro Max models are the first commercial notebooks to incorporate a modular USB-C port, tested to be four times more durable and easier to repair.
Accelerating AI Adoption with Dell Pro AI Studio
To meet the rising demand for AI, Dell introduces Dell Pro AI Studio, an all-in-one toolkit that simplifies AI model development and management, regardless of hardware variations. By offering validated tools and frameworks, it reduces AI development time by up to 75%, cutting deployment from six months to six weeks.
Part of the Dell AI Factory, the platform provides comprehensive AI solutions and partnerships, helping businesses scale AI across different environments, from personal PCs to data centers.
Dell Pro Laptop Portfolio
The Dell Pro lineup offers a sleek, professional design tailored for business professionals. These laptops rank among the smallest and lightest in their class, engineered to endure daily use with designs that withstand three times more hinge cycles, drops, and bumps compared to competitor models.
Dell Pro 13/14 Premium
The Dell Pro 13 and 14 Premium models are lightweight, high-performance laptops, weighing just 2.36 pounds and providing up to 21.2 hours of battery life—51% more than previous models.
They deliver performance enhancements, including 36% faster multithread, 19% faster single-thread, and 82% faster graphics rendering. An 8MP HDR camera improves video calls, while a dual-fan thermal design ensures quiet operation.
The Dell Pro 14 Premium also features a Tandem OLED display, 24% more power-efficient and 49% lighter than traditional OLEDs, with a chassis made from 90% recycled magnesium.
Quick specifications
Dell Pro 13/14/16 Plus
The Dell Pro Plus models are available in 13-, 14-, and 16-inch sizes, offering scalable configurations ideal for diverse business IT needs. They include reliable connectivity options like USB, HDMI, Thunderbolt, 5G, and Wi-Fi 7. Constructed with 50% recycled, low-emissions aluminum, these laptops are MIL-STD-tested for durability. Narrow bezels and a 16:10 aspect ratio enhance productivity with more screen space.
Quick specifications
Dell Pro 14/16
The base Dell Pro models provide essential performance for everyday tasks, available in 14- and 16-inch sizes. They come in platinum silver and dark gray finishes, with low-power displays that extend battery life.
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Dell Pro Desktops
The Dell Pro desktops, available in micro, slim, and tower forms, are equipped with the latest Intel Core Ultra and AMD Ryzen processors. These desktops also feature Neural Processing Units (NPUs) for AI-optimized performance across various tasks.
Dell Pro Max
The Dell Pro Max lineup caters to users needing high-end performance for demanding tasks such as animation, video rendering, and AI inferencing. With robust thermal designs, the Pro Max range includes Intel Core (Series 2, U SKUs) and AMD Threadripper processors, along with professional-grade graphics.
Dell Pro Max 14/16
The Pro Max 14 and 16-inch models offer top-tier performance in a portable design, featuring a 16:10 aspect ratio and QHD+ resolution displays. They support NVIDIA RTX 2000 Ada Generation Laptop GPUs, making them suitable for professionals in design, architecture, and AI.
Dell Pro Max Desktops
These scalable desktop systems are designed for industries like architecture, design, and data analysis. Equipped with NVIDIA RTX professional graphics and AMD options, they handle intensive workloads with ease.
Dell 14 Plus and 16 Plus
New Copilot+ devices, including the Dell 14 Plus and Dell 16 Plus, blend productivity with versatility. Powered by Intel Core Ultra (Series 2, V SKUs) processors, these devices are available in traditional and 2-in-1 configurations, offering longer battery life and slimmer profiles.
Quick specifications
Quick specifications
Rooted in Sustainable Design
Dell reinforces its commitment to sustainability through innovative modular designs and the increased use of recycled, low-emission materials. The Modular USB-C Port offers enhanced durability—up to four times more than conventional ports—and facilitates easier repairs, reducing e-waste.
This modular approach extends to mainboards and I/O boards, simplifying repairs while protecting critical components. Additionally, Dell Pro and Pro Max laptops now feature batteries with 80% less cobalt, supporting resource sustainability.
Key Innovations in Circular Design
- Modular USB-C Ports: Increased durability and easier repairability.
- Customer-Replaceable Batteries: Designed to extend product lifecycles.
- Low-Emissions Materials: Incorporating recycled aluminum, steel, and bio-based plastics.
- 2030 Goal: Reuse or recycle the equivalent of every metric ton of technology sold.
Seamless, Secure Management
Dell introduces a holistic peripheral management solution, allowing IT administrators to manage displays, peripherals, and docks from a single console. This system enhances security and ensures devices remain resilient against evolving cyber threats.
A Greener Future
Dell’s sustainability efforts extend to packaging, with 96.4% of materials used in FY24 being recycled, reused, or renewable. By 2030, Dell aims to ship all PC docks and backpacks in 100% recycled or renewable packaging.
Availability
Dell is showcasing all the products at CES 2025, with pricing and global rollout expected to be announced soon.