JBL Flip 7 and Charge 6 portable speakers with AI Sound Boost announced


JBL has introduced two updated portable speakers, the Flip 7 and Charge 6, designed to deliver enhanced sound quality, improved durability, and sustainability.

Both models incorporate the new AI Sound Boost technology, which optimizes audio in real-time to minimize distortion and maximize performance.

JBL Flip 7

The JBL Flip 7 features enhanced bass performance and a re-engineered tweeter with a dome design for crystal-clear high frequencies. The proprietary AI Sound Boost technology adjusts audio settings dynamically, offering an immersive listening experience. This compact speaker is IP68-rated, making it fully waterproof and dustproof, ensuring reliability in any environment.

Equipped with Bluetooth Core 5.4, it allows seamless wireless connectivity and supports Auracast for stereo pairing and multi-speaker connections. The Flip 7 boasts a battery life of 16 hours, with an extra two hours provided by Playtime Boost. Its lightweight design includes the new PushLock system, a wrist strap, and a carabiner for maximum portability.

For audiophiles, the Flip 7 supports lossless audio playback via its USB-C port when paired with compatible devices and sources. The speaker’s eco-friendly design uses 77% post-consumer recycled plastic and 100% recycled fabric for the grille, while the packaging is made of FSC-certified paper printed with soy ink.

Quick specifications: JBL Flip 7
  • Sound: Bold JBL Pro Sound with AI Sound Boost (clear audio, less distortion)
  • Speakers: 1.75 x 3″ woofer (25 W), 0.6″ tweeter (10 W)
  • Frequency: 60 Hz – 20 kHz
  • Battery: 14 hours playtime (16 hours with Playtime Boost), charges in 2.5 hours
  • Durability: IP68 waterproof, dustproof, drop-proof (1-meter drop)
  • Bluetooth: Version 5.4, pairs with Auracast-enabled JBL speakers
  • Extras: Lossless audio via USB-C, PushLock strap and carabiner included
  • App: JBL Portable App for controls and updates
  • Size: 7.19 x 2.7 x 2.8″ (0.56 kg / 1.23 lbs)
  • Eco-Friendly: 77% recycled plastic, 100% recycled grille fabric
JBL Charge 6

The JBL Charge 6 is a versatile portable speaker offering enhanced sound clarity and deeper bass, thanks to its updated woofer and AI Sound Boost. It includes a detachable handle strap for easy carrying and an impressive IP68 waterproof and dustproof rating.

With a battery life of up to 28 hours, plus an additional 4 hours through Playtime Boost, the Charge 6 keeps the music going all day. Its built-in USB-C power bank allows users to charge mobile devices on the go, though it is not compatible with laptops. Auracast technology enables stereo pairing and multi-speaker connections for a broader soundstage.

The Charge 6 also supports lossless audio playback via USB-C, enabled through an Over-The-Air (OTA) software update in the JBL Portable app. Similar to the Flip 7, it is made with recycled materials, including post-consumer recycled plastic and eco-conscious packaging.

Quick Specifications: JBL Charge 6
  • Sound: Bold JBL Pro Sound with AI Sound Boost (clear audio, less distortion)
  • Speakers: 53 x 93 mm woofer (30 W RMS, 45 W max), 20 mm tweeter (10 W RMS)
  • Frequency: 56 Hz – 20 kHz
  • Battery: 24 hours playtime (28 hours with Playtime Boost), charges in 3 hours, fast charge (10 mins = 150 mins playtime)
  • Durability: IP68 waterproof, dustproof, drop-proof (1-meter drop)
  • Bluetooth: Version 5.4, pairs with Auracast-enabled JBL speakers
  • Extras: Lossless audio via USB-C, built-in powerbank (USB-C out, not for laptops), detachable handle strap
  • App: JBL Portable App for controls and updates
  • Size: 9.0 x 3.9 x 3.7″ (0.99 kg / 2.18 lbs with strap, 0.96 kg / 2.11 lbs without)
  • Eco-Friendly: Recycled plastic and fabric, FSC-certified paper packaging
Pricing and Availability
  • JBL Flip 7: USD 149.95 (Rs. 13,090 approx.)
  • JBL Charge 6: USD 199.95 (Rs. 17,455 approx.)

Both models are available for pre-order on JBL.com and at participating retailers, with shipping starting April 6, 2025. They come in six color options: black, blue, white, red, camo, and purple.