When you think of Mobile World Congress, the first thing that comes to mind is “New Devices!”. That is pretty much the case every year, but it is indeed a very small part of the experience. Well, if one steps outside of that bubble that is. What stands out is the sheer ingenuity on display by every single company that wants to make a mark on the minds of the over 100,000 attendees walking the show floor. So, who ends up grabbing the attention?
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