Whatsapp, the ubiquitous instant messaging service, has hit a new record – a whopping 27 billion messages processed in a day. They tweeted out this announcement by explaining the split between outbound and inbound messages over a period of 24 hours. By comparison, Apple’s iMessage service processes around 1 billion messages a day which is a far cry from Whatsapp’s numbers. Having used the innovative form of tying up the service with a phone number, Whatsapp skyrocketed to popularity especially in India as it was basically used as a free SMS service when SMS rates were high and notorious in public holidays.
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