The writing is on the wall. Music streaming is the future. Earlier this year, streaming music revenues didn’t just reach parity but overtook physical sales of CDs. In a market where even retro formats like vinyl are making a resurgence and are now being charted due to rising popularity, CD sales revenues fell 12.7% and digital downloads too showed signs of slowdowns while streaming revenues jumped up 29%. The streaming business has simply become too lucrative for anyone to ignore if they’re even vaguely involved with the music industry. With Apple Music, Cupertino enters the fray and is no doubt about to give stiff competition in a bid to wrestle away a significant share of the pie. Is it good enough to convince you to switch away from Spotify/Rdio/Gaana/Wynk or any other music streaming service you might be on? That’s what I set out to try and figure out. Continue reading “One Week On, Apple Music Skips A Beat”