Marissa Mayer just concluded Yahoo’s CES keynote today and one of the main takeaways from it was how the company is looking to change search, especially on mobile. Google Now has been at the forefront of contextual search on Android and iOS and Yahoo wants to tackle exactly that. How? It just announced the acquisition of the intelligent Android launcher – Aviate. The launcher, which was doing the rounds in beta, is currently a invite-only homescreen replacement that automatically configures your home screen based on contexts like time, usage, preferences and place. It was touted as the “Google Now” of launchers, so it is easy to see why Yahoo lapped it up.
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