Flipkart, one of India’s largest e-commerce retailers, has started teasing the Xiaomi Mi3 on its social media channels, tacitly confirming their exclusive deal with the Chinese company. Flipkart’s foray into exclusivity started with Motorola’s devices, as the company, recently bought by Lenovo, sought to take advantage of their previously lost distribution channel partnerships here. Xiaomi, on the other hand, is used to selling exclusively on its own websites, even outside China, without the overhead of a traditional distribution channel or advertising, so the Flipkart partnership must have been natural for them.
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