India smartphone market records 7% growth, 13% YoY online growth in 2021: IDC

According to the International Data Corporation’s (IDC) quarterly and annual report, India smartphone market saw 161 million smartphones in 2021, up by 7% YoY (year-over-year), despite supply constraints due to the ongoing pandemic. The report also says that online market saw 81 million unit shipments, up 13% YoY, surpassing the offline channel due to marketing and festive sales as well as, attractive financing schemes, cashback & exchange offers, and trade-in programs. Continue reading “India smartphone market records 7% growth, 13% YoY online growth in 2021: IDC”