According to Counterpoint’s television market analysis for Q1 2022, India’s overall TV market grew 33 percent year-on-year to reach its highest ever at 89 percent, with Xiaomi leading the market, followed by Samsung, LG, and others. Interestingly, the premium TV segment (> INR 30,000) increased by 68.6 percent year-on-year, rising from 23.5 percent in Q1 2021 to 33.6 percent in Q1 2022, accounting for a 10.8 percent year-on-year increase in average selling price (ASP). Continue reading “India Smart TV shipments up 33% YoY in Q1 2022: Report”
