The iFood Assistant, an iPhone and iPod touch application was launched by Kraft Foods, the world’s No. 2 food company recently. It offers consumers access to food and meal-planning ideas. The application targets consumers on the go looking for recipes.
The application can be downloaded from the Apple App Store for installation on any iPhone or iPod touch.
“Our goal is to help make consumers’ lives easier by helping them find the perfect food idea for any occasion, create quick shopping lists and find the nearest grocery store – all just a finger-tap away,” said Ed Kaczmarek, director of innovation for new services at Kraft.
The iFood Assistant includes more than 7,000 tested, searchable recipes with detailed instructions and video demonstrations and an alternative horizontal view to follow along while cooking. Continue reading “Downloadable mobile application for iPhone users by Kraft Foods”