A new report suggests that Samsung saw a 2.3% decline in its market share during Q2 2015 compared to the same time frame in 2014. Samsung is the only one among the top 5 smartphone vendors to have a decline in market share compared to last year.
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We have been taking a look at the Smartphone market through the regular analyses from the folks at IDC, and the report for the 3rd quarter of 2013 is now out. The key takeaways from this quarter is that the overall smartphone market has grown at a record breaking pace, with 38.8% growth. The total Smartphone shipments are now at 258.4 million, higher than the earlier record last quarter, which was 237 million. The overall mobile phone market is now at a healthy 467.9 million shipments, with over 55% of the shipments being Smartphones. We saw smartphones surpass the feature phones this year, and the gap has widened even further. This is all attributed to the explosive growth in China, which contributes to more than 1/3rd of the total smartphone shipments.
Samsung is leading yet another consumer electronics segment in India, and this is after conquering the mobile category. Yes, the company is now leading the rapidly growing tablet segment too, with 21% of marketshare according to CyberMedia Research’s analysts. The overall tablet market too has massively improved in India, with about 1.15 million shipments in the last quarter – Q2 of 2013. This is a 27& QoQ increase and a huge 107% increase year-on-year. But the Indian market is predominantly 7 inch and other similarly sized small tablets, with about 70 vendors actively part of the whole market making it highly fragmented.
ZTE, the Chinese company known for its communication infrastructure solutions and even smartphone products, is now the leading Data Card vendor in India, with a user base of 63.04% of the total Data Card users. The CyberMedia Research team had released these statistics for the Indian market in their website sometime back, where they actually noted a decline in the Data Card market from the previous year but compared to the last quarter, Q2 has seen a 66.7% growth and about 30.2% of all the new shipments are ZTE cards, according to the data.
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It’s been almost an year since Windows Phone 8 launched, but the growth has seen a spike only recently, with the Nokia Lumia 520 becoming the most popular Windows Phone, not just in India, but the world. India has definitely been a tough market to crack for anything other than Android. Even with the huge marketing and retail push by Nokia, the most trusted brand in India for quite a number of years, Windows Phone is just at 5.4% of the whole Smartphone market. With iOS and BlackBerry contributed even lesser, Android rules the market with more than 84% marketshare at least.
You might have seen us reporting on various marketshare reports each month coming from a company called IDC. Usually, the company provides a wider perspective of the global market for mobile phones as well as smartphones, but this time, they have focused on the second fastest growing mobile phone market in the world, India. We saw in June that the overall shipments of Smartphones in India was at just 6.1 million devices, but in a quarter, it has risen to 9.3 million shipments, according to IDC. And over half of the shipments were from local players like Micromax, Karbonn and the others, with the former taking the no. 2 and 3 positions of the Top 5 Smartphone vendors in the Indian market respectively.
Last quarter, we saw how Windows Phone marketshare finally leaped ahead of BlackBerry, and the trend seems to continue here. In the second quarter of 2013, Windows Phone has posted the fastest growth amongst the top 5 smartphone OSes with 8.7 million units shipped, according to IDC, which lines up with growth expectations from other analysts. While the growth percentage is less than what Windows Phone had last quarter(133% – Q1, 77.6% – Q2), it is certainly good news for Windows Phone’s uptake as an operating system. On the other hand, Android shows no signs of slowing down while it is the exact opposite for Apple which has its marketshare reduced from 16.6% to 13.2% while growing slower than the market at 20%.
What started with Kindle Fire is now the leading form factor in the tablet space. Yes, thanks to the booming small tablet market, Android is surging ahead at no. 1 spot in the tablet space too, with Apple losing marketshare and not growing along with the market. IDC had released its Smartphone marketshare analysis recently, which saw Apple growing at a slower pace than the others and that seems to be the case in tablets too.
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Amongst a number of highly competitive Chinese smartphone makers is ZTE. This company was recently revealed as one of the Top 5 Smartphone makers in the world, by IDC, pegging it at the fifth position. However, contrary to IDC’s claims, ZTE has posted its Q2 results with a total of 11.5 million(up from 10.1 in the report) shipments, pegging the company at an even more impressive fourth position. With this number, the company now owns a healthy 5% of the total smartphone marketshare. Several Android OEMs are finally starting to make substantial inroads into the market, is the Apple-Samsung duopoly fading fast?
It is the results season, and every company has been relentlessly working on posting its numbers for the investors to analyze, and HTC is no exception. They have just revealed their complete audited performance numbers for Q2 2013 today. With the HTC One doing well, the revenue has increased, so has the profits, but that hasn’t stopped the company from expecting to post its first losses ever, from 0 to 8%, in the next quarter. The low impact of mid range devices from HTC are to be blamed as the company repeatedly ensured that it will have renewed focus on that specific market segment.
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IDC has yet again released a marketshare analysis of all the smartphone vendors for the period of Q2 2013. Interestingly, the action is slowly shifting away from the top two, Apple and Samsung. In the event of stiff and challenging competition from other smartphone vendors such as LG and Lenovo, Apple and Samsung have lost a chunk of their smartphone and haven’t been able to keep up with the rapidly expanding smartphone market. The overall smartphone market has seen a 52.3% YoY change and Apple has lagged with only 20% growth while Samsung has almost kept up, with 43.9% growth rate. Samsung is not in a bad position though, going by their recently revealed numbers.
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Amidst tough competition from various home brands like Karbonn, Micromax and Lava, Samsung has finally snatched the no.1 spot from Nokia as the leader in overall mobile shipments. The market in India is currently highly saturated with numerous models from various homegrown manufacturers but the two stalwarts of the mobile industry have so far been the leaders when it comes to overall share. Nokia had been the no. 1 in overall shipments for a long time in India, mainly because the country was a feature phone market. But as the market has now matured, Nokia is finding it tough to adapt with its new Windows Phone strategy. Samsung has finally achieved what it always secretly wanted, to trump Nokia in India, and it has done it now.
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IDC, the analysis company that analyses several markets every quarter has released a report that Tablet shipments are all set to overtake total PC shipments in 2015. With a rapidly growing tablet market, IDC notes that the landscape is changing after the flood of low cost Android tablets with screen sizes less than 8 inches, which might contribute as much as 57% of the total tablet market in 2017, while the rest is constituted by bigger tablets, mostly the iPad. The iPad mini too might be a proven driver in the sales of small tablets.
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Previously, a month ago, IDC released statistics for the whole mobile phone market, which highlighted the smartphones overtaking feature phones for the first time ever in the first quarter of 2013. Now, they have revealed the marketshare of smarphone platforms, which makes for a very interesting analysis altogether. Android has kept on soaring with a 79.5% change YoY, and a massive 75% marketshare, a number even the yesteryear Symbian failed to achieve with its massive presence. The total shipments of 162.1 million devices is in line with what Google announced last night, of the 900 million activations till date.
Apple, while at a distant second place with just 17.3% marketshare rules the smartphone market together with Android, taking over 92.3% of the whole smartphone market. The surprising addition and change here is from Windows Phone, which has finally leapfrogged BlackBerry with a measly 3.2% marketshare and a whopping 133.3% growth change YoY.
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International Data Corporation(IDC), the market research firm that usually outs numbers for the mobile phone market every quarter has something new to say this quarter. According to them, the first quarter of 2013 has been the first time ever in the history of the mobile phone market that the Smartphones have outshipped feature phones. The whole worldwide mobile phone market seems to have grown 4% this quarter. Samsung still remains the leader in the mobile phone market dominating sales in both smartphones as well as feature phones.
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