Nike+FuelBand has finally released an Android app for its fitness tracker. The company has expanded its app two years after it debuted the app on iOS devices.
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Tag: nike
Nike shifts focus to software, excited about Apple partnership
Nike recently dismissed rumors about its plan to shut down wearable division of FuelBand. Now, the company President and CEO Mike Parker has announced that Nike is looking to expand its partnerships with other companies, including Apple. Parker stated in a CNBC interview that the company is concentrating on software development as it looks to grow the userbase of its NikeFuel tracking system.
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Nike dismisses reports about shutting down FuelBand
Nike has denied reports about its plan to shut down wearable division of FuelBand. The company behind the popular fitness tracker device has stated in a report to Re/Code that it will continue the support and deal in the FuelBand wearable without any interruption.
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Nike launches new iPhone application A must for soccer fans !
Nike has launched a mobile application called Nike Goal. The application targets Italians who love soccer as well as Nike as a brand.
The iPhone application is an extension of the company’s Nikefootball.com site.
“The purpose of the application is to provide a free service to Italian football [soccer] fans who want to stay connected to the game and the teams and players they support,” said Martina Zavagno, digital marketing and ecommerce manager at Nike Italy. “For us at Nike, connecting with our consumers by providing them great, innovative products and services is a must,” Ms. Zavagno said. “Nike Goal has been launched with this in mind. Nike’s consumers expect us always to be ahead of the game,” she said. “Nike Goal is our kickoff of the game on the iPhone platform. The application right now provides just basic services, but we see it as a starting point. We have a lot of ideas in mind, but we want to grow gradually, adding features and services our consumers want to see on the application.”
Available in Italian and English, the application will soon cover the European Football Championships in the early part of this year.
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