Nokia is still India’s Most Trusted Brand, according to a recent survey conducted by research firm Trust Research Advisory (TRA). Nokia retains the first position from the Brand Trust Report 2011 and the Brand Trust Report 2012. Even Airtel retains the same No. 9 spot in the rank list for 3rd consecutive year. The Brand Trust Report, India Study, 2013 is the third in its series and this year the report lists India’s 1100 Most Trusted Brands from 211 categories. It comprises comprehensive primary research based on 61 attributes called the Brand Trust Matrix, conducted among 2505 influencer-respondents from 16 cities across the country. Continue reading “Nokia, Airtel top trusted brands in India yet again”
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