Vodafone today announced a tie up with Rockstand which is one of the leading eBook and Magazine applications from India. The tie up beings up an interesting offering which should help drive reach substantially. Rockstand will now be offering a subscription option exclusive to Vodafone wherein users can purchase books and magazined at just Rs. 7 per day. In addition to this, Vodafone customers will have access to the same wide range of eBooks and magazines including a wide variety of regional content for which users will be able to pay through their mobile balance. The partnership will prove to be critical in driving growth in the tier 2 and rural segments of the country. Rockstand has recently crossed 50,000 downloads and continues to grow at a steady clip.