The Motorola Moto G had landed in India after a lot of anticipation. Moto made a splash with a brilliant pricing strategy, but for a company that is re-entering a long forgotten market, distribution has so far been a nightmare. With an exclusive arrangement with Flipkart, one of the leading e-retailers in India, Motorola set out to serve the Indian market by providing 8 GB and 16 GB versions of the Moto G through a single channel. The device would not be available in stores or any other e-retailer, so it created a mad rush which Motorola or Flipkart could and should have expected. With orders opening at 12:00 on the 6th of February, both the models sold out in less than an hour, leaving many prospective buyers frustrated.