Sony today launched the new BRAVIA XR Full Array LED X90K series TVs, powered by the Next Gen Cognitive Processor XR. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster promise supreme realism with deep blacks and intense brightness with wider colour gamut. The BRAVIA X90K series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures.
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