Rather than introduce a new smartphone every six months, Sony has adopted a yearly cycle for updates and as part of this, is increasing the marketing activity around its current flagship, the Xperia Z3. One of the impressive devices introduced last year, the Xperia Z3 is being dubbed as the ultimate fitness companion and now Sony’s taken this one step further with a high-tech hamster wheel. Continue reading “Sony’s new high-tech hamster wheel aims to get you fit”
