Now Upgrade Your Phone While you Shop

As of now it is extremely tedious to upgrade the VAS content on your mobile phone via the Internet. Upgrading your cell phone in an instant is now possible as you shop in a mall, sip your favourite drink, or just walk into a mobile kiosk. With the growing retail wave, VAS providers can wipe off the hassles with GPRS and connectivity.Mobile content providers are tying up with phone stores for setting up the kiosks that allow customers to preview and purchase downloads such as ringtones, themes, wallpapers, games and music videos at prices ranging from Rs 15 to Rs 40.

The kiosks have two components: a digital touch screen, which has a user interface allowing the customers to choose from the list of options and a server which allows the transfer simply through Bluetooth, data cable or memory cards. Continue reading “Now Upgrade Your Phone While you Shop”

Local Content might be key to increase VAS adoption

The opportunities for VAS services are growing in India. Reliance Communication recently sponsored a seminar called “Opportunities for mobile VAS in Rural India.” The 4 participants in this seminar represented telecom service providers and rural application providers. Continue reading “Local Content might be key to increase VAS adoption”