Tag: XOLO

Where are the Indian smartphone manufacturers these days? Where have they gone? This question has been on my mind for a while. Brands like Micromax and Yu, Lava and XOLO have largely disappeared from the scene this past year or two. Our market is inundated with devices from Chinese manufacturers like Xiaomi, Oppo, Vivo and Huawei, Taiwanese brands like ASUS and even Vietnamese brands like Mobiistar. Sure, there is an exception in Smartron, but largely, the Indian brands were nowhere to be seen in 2018.

When XOLO invited me to their event, conveniently titled “A new era” where they launched two new devices, I was pleasantly surprised. Before checking the devices out, I had a quick chat with Sunil Raina from XOLO and I’d like to share what I thought about XOLO’s comeback and what it tells us about Indian manufacturers.

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