In order to make it simpler for users to discover and converse with creators and one another on the Google-owned streaming platform, YouTube has introduced handles. Although the service has attempted to personalize things with channel URLs, it is now going a step further with distinct handles for each channel, providing artists and viewers with a new means of communication. This means that in the future, channel pages and YouTube Shorts will both display handles. Continue reading “YouTube introduces channel handles for easier mentions”