A lot has been written about Micromax, Yu and it’s ilk to document their rise to success in a market that has seen industry stalwarts die out. Launched as an aspirational brand that caters to the technology savvy demographic, Yu has seen a massive uptake. The company has dabbled in everything from playing the pricing game to courting the popular Cyanogen Mod Android ROM as it’s operating system of choice. With the Yu Yunicorn, the fledgling brand is launching a full-frontal assault on the competition across price segments. But does it hit the right notes? We find out in our review. Continue reading “Yu Yunicorn Review”
