ASUS India today announced permanent price cuts for a range of smartphones – ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5). Last year several ASUS smartphones received a price cuts in the country, and the new year starts with price cuts on several smartphones that were launched in the past couple of years.