Nike has launched a mobile application called Nike Goal. The application targets Italians who love soccer as well as Nike as a brand.
The iPhone application is an extension of the company’s Nikefootball.com site.
“The purpose of the application is to provide a free service to Italian football [soccer] fans who want to stay connected to the game and the teams and players they support,” said Martina Zavagno, digital marketing and ecommerce manager at Nike Italy. “For us at Nike, connecting with our consumers by providing them great, innovative products and services is a must,” Ms. Zavagno said. “Nike Goal has been launched with this in mind. Nike’s consumers expect us always to be ahead of the game,” she said. “Nike Goal is our kickoff of the game on the iPhone platform. The application right now provides just basic services, but we see it as a starting point. We have a lot of ideas in mind, but we want to grow gradually, adding features and services our consumers want to see on the application.”
Available in Italian and English, the application will soon cover the European Football Championships in the early part of this year.
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