Mobile gaming to hit Rs 1,500 cr by 2010

Indians are spearheading the mobile gaming revolution around the world, quietly. Consider this: when a youngster in Australia plays cricket on his mobile, or another in the US weaves Spiderman?s webs or a teenager in Russia hits a Maria Sharapova forehand on her mobile set, chances are that these games have been developed in India

Indians are spearheading the mobile gaming revolution around the world, quietly. Consider this: when a youngster in Australia plays cricket on his mobile, or another in the US weaves Spiderman’s webs or a teenager in Russia hits a Maria Sharapova forehand on her mobile set, chances are that these games have been developed in India

In fact, an Indian provider has developed three of the four games included in the next month’s World Mobile Gaming Championships in Singapore.
 
One reason for the prominance of Indian companies might be the popularity of these games in India itself. Within a year, the market has expanded from a mere Rs 25 crore to at least Rs 80 crore in 2005.
 
In another five years, it is set to touch the Rs 1,500 crore mark. “This is due to the stupendous growth of mobile users — at 3 million a month. And 40 per cent of the handsets sold are JAVA-enabled (needed to download games),” says Rajiv Hiranandani, country head, Mobile2win India, a mobile games provider.

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Nazara Signs India’s Biggest Mobile Content Deal

Nazara has signed a $4 million deal with Indian cricket player Sachin Tendulkar for exclusive rights to market mobile content based on the sportsman around the world. The deal was announced a month ago, but the dollar figure was released today. They claim it is the biggest mobile content deal ever done in India, and I�m inclined to believe it.

Nazara has signed a 3 year licensing deal worth over $4 million with India’s most famous sportsman Sachin Tendulkar and is probably the biggest mobile content license with a brand in Asia

(PRWEB) India, Mumbai, February 15, 2005 — In a first of its kind deal in India, the Mumbai-based Nazara Technologies has signed a worldwide exclusive deal with famous cricketer Sachin Tendulkar to develop a wide range of mobile phone content based on him. The three year deal worth in excess of $4 million is probably the biggest such brand licensing agreement that has taken place in this part of the world for mobile content and is a signal to the kind of growth expected in the mobile content Industry in India over the next few years.

Nazara gets an exclusive licence to develop mobile content on Tendulkar, using his likeness and name, and distribute it worldwide. The company will distribute the content to mobile operators who, in turn, will market it.

According to Nitish Mittersain, CEO of Nazara, �We are very excited about both the opportunity presented by the mobile content industry in India and its expected growth over the next few years, as well as our association with Sachin who is Cricket�s biggest ambassador not only in India but world over. We look forward to bringing fun products based on Sachin to millions of mobile phone users in the coming months.???

“We expect strong demand from mobile operators, considering Tendulkar’s brand recognition and image. We are already in discussions with operators in the UK for a major launch in their market with Tendulkar’s games, based on cutting-edge mobile technology. The US was also a huge market with over 2 million Indians, a targeted consumer base, he added.???

The license was facilitated by Sachin Tendulkar�s managers at Wordtel.

The product line up will include games, wallpapers, screensavers, themes, SMS trivia, the latest news on Tendulkar and mobile communities based on him.

About Nazara Technologies
Nazara is India�s fastest growing mobile game developer / publisher and works with all mobile operators in India as well as several mobile operators worldwide. The company develops mobile entertainment products including games based on well known brands and distributes these products to millions of mobile phone users. Nazara is founded by 24 year old Nitish Mittersain who has been actively involved with the I.T. industry for the last several years. He has been the recipient of several awards including the Young Achievers Award by the Indo-American society and has also held the post of Co-Chairman of the National I.T. committee at the Indian Merchants Chamber in recent years.

Chinese media firm eyes Indian market

The company is interested in expanding into India’s film, publishing and online markets after a foray into the mobile gaming arena.

BOMBAY: China-focused media firm Tom Group Ltd. is interested in expanding into India’s film, publishing and online markets after a foray into mobile gaming, its chief executive said.

Tom, backed by Hong Kong’s richest businessman Li Ka-Shing, hopes to leverage off its Chinese experience to pursue a range of possible businesses in its southern neighbor from Internet portals to publishing magazines.

“Everyone talks about India and China across industries, and firms from both countries have set up operations in each other’s markets, but we haven’t had such ventures in media,” Sing Wang, Tom’s chief executive officer, said in a interview.

He said cultural and language differences, as well as the regulatory framework in both countries may be hurdles, but were not insurmountable.

The firm is eyeing India’s fast-growing online market.

“I think we’re at the tip of a very large potential market,” added Wang, who was in Bombay for an entertainment conference.

“India’s online market is still very small, with only 30 million registered Internet users — China has twice as many users — and I know mobile phones are taking off very quickly in India,” he said.

The firm, which owns 65 magazine titles, will also look at the publishing market in India, he said.

Film was another area with potential, he said, despite China only permitting 20 foreign films to be imported every year.

“I understand kung fu movies are very popular in India, and I believe Indian films can be popular in China, too,” said Wang.

Tom Group recently acquired a stake in a private Chinese film maker, one of a string of investments the firm has made in Chinese firms after the government introduced new rules to open up China’s growing media business.

“While China has some of the best hardware, it lags behind in software, or content, which is not as sophisticated as India’s”, he added.

Tom’s gaming partner Indiagames, founded in 1999, is the market leader in mobile gaming and provides content for all major Indian mobile operators as well as several global brands. It derives more than 80 percent of its revenues from exports.

“It is a small company, but it is profitable and it’s growing, and we’re very happy with our investment,” said Wang.

Tom Online Games, a subsidiary of Tom Online Inc., is due to complete buying an 80.6 percent stake in Bombay-based Indiagames for US$17.7 million by the end of April.

Tom Online Inc. is a unit of the Tom Group.

Tom Group, a former Internet startup and an associate of Hutchison Whampoa Ltd., posted a net profit of HK$860 million (US$110 million) last year. It is targeting a doubling of revenue by 2007, largely on the back of China’s fast-growing media market.

� Reuters

Indiagames to develop live mobile game show

Indiagames has announced it plans to launch a live mobile game show �Gotta play gotta win???. Far from being the killer app the claims, the game seems to be a normal interactive multiplayer game

Indiagames has announced it plans to launch a live mobile game show �Gotta play gotta win???. Far from being the killer app the claims, the game seems to be a normal interactive multiplayer game with the addition of some prizes. The prizes mentioned are simple mobile phone things like ringtones and wallpapers, but if some serious goodies were available – such as a fridge, car or holiday – the game would get a lot more exciting. If there was a way to make this like a real game show, where the thousands of potential players could be whittled down to just a few to compete for some big stuff, the program could be very successful. Mobile gaming is seen as the �rising star??? in India, despite being relatively low value at this time. �In-Stat/MDR expects that the Indian mobile gaming market will generate $26 million (US$) in revenue in 2004, and will increase to $336 million in annual revenue by 2009.??? Which is an increase of over 1000% over five years, but off a small base�